The AWAKEN [AR]T app bridges the traditional art exhibit with an interactive experience using augmented realty (AR) awakening the viewer to new perspectives of the artwork, engaging thought conversation using a central narrative, and creating an awareness of the viewer's role as an agent of change using cause and effect choice points.
There has been a decline in art museum and galleray engagement by traditional art goes and an over all lack of engagement in art museum/gallery engagement by younger audiences. Given the many benefits of engagement in the arts for education, health, and wider welfare it is important to re-engage society's participation in the arts across all age groups to reverse the decline in arts participation.
“What they want from museums are interactive, immersive, and participatory activities.”
— Center for the Future of Museums Focus Groups: The Call for Immersive, Participatory Experiences
The project's main goal is to engage the public in art through an enhanced art experience. Enhance traditional art exhibit with active user engagement.
![The AWAKEN [AR]T app bridges the traditional art exhibit with an interactive experience using augmented realty (AR) awakening the viewer to new perspectives of the artwork, engaging thought conversation using a central narrative, and creating an awareness of the viewer's role as an agent of change using cause and effect choice points.](https://assets-global.website-files.com/615e5db24b0ce14b3833ebf3/638c0adcb9a23c4aadcb3ea8_Awaken%20Hero.png)
John has some time-off from his busy schedule. He is looking for a novel activity that he can invite some friends to for the upcoming weekend.
John arrives at AWAKEN. He walks up to the ushers podium to check-in. An usher checks to make sure he has installed the Awaken app on his smart phone and that he has paired his headphones.
Next, the usher guides John into a pre-screening room to watch a short video "briefing" before he begins his experience.
He watches the video briefing that sets the scene for his experience and presents the challenge to Awaken.
End of the Briefing:
John's phone rings. He answers it and listens to a voice that instructs him to accept or decline his “Call to Awaken”
Using his Awaken app, he taps the “accept” button and follows the audio/visual instructions provided by the app to proceed to his first encounter, the painting titled, “Meeting the Mentor.”
The navigation map and directional route within his app guides him.
Age: 26
Location: San Fransisco, CA
Gender: Male
Occupation: COO
Self-Described: Optimistic, Creative, Open-minded
Goals & Needs: Discover novel/cutting edge art experiences, opportunity to culturally engage
Frustrations & Concerns: Typical exhibits are predictable art that lacks challenges for the viewer.
Click the prototype to play a demonstration of task-flow 1.